According to 2019 ESOMAR global market research report, the market research sector is estimated to be around US$80 billion with the United States towering on top as the globe’s largest sector for market research services. Market research services remain one fundamental service that’s sought by brands who aim to get…

Wowzi to Leverage Its Technology to Collaborate With Brands and Explore the Various Industry Influence Segment In the advent of social media, the idea of influence has been synonymous with having a large following on your social media. …

Wowzi Premium is Connecting Super Influencers/Celebrities to Advertisers. Influencer marketing is experiencing one of the tremendous growths ever seen in decades. An empirical report from Mediakix indicates that it’s expected to reach $15 billion globally by 2022. …

Underserved Individual Businesses and SMEs Can Now Leverage Nano & Micro-Influencers An Opportunity for Small and Medium Enterprises (SMEs) to Work with Nano & Micro-influencers and Get Value for Money According to the World Bank, reports, Small and Medium Enterprises (SMEs) represent about 90 percent of businesses and more than…

Perception of Youth on Insurance Sector in Kenya: Wowzi Insights The Youth Viewpoint with Regard to the Insurance Sector in Kenya According to the last conducted census in Kenya, the youth formed the largest percentage of the population at 75 percent, approximately 35.1million youths. …

Brand Positioning: What Brands Are Doing to Make the Difference An Effective Brand positioning Strategy Brings out Competitive Uniqueness. What makes brands like Coca Cola, Amazon, Safaricom, and Kenya Airways of this world stand shoulders high above their peers? Is it their corporate jargon or customer-centric approach that tickles, or…

Wowzi is Setting the Pace As the Fastest Campaigns Set-up App Through Advertiser Web Application Having a brand ambassador at the helm of your brand is an incredible asset for any company. Imagine working with influencers right at the comfort of your computer, tablet, or whatever gadget you’re using. …

Sarah Chan, Africa’s First Woman Scouting Manager for the Toronto Raptors The Toronto Raptors against all the odds became the 2019 NBA champions, and the first team outside the US to claim that fete. …

Why You Should Work with Nano and Micro-influencers as An Advertiser In today’s world of influencer marketing, brands are out there to outshine each other. And in the process of flexing their muscles, you get some sense that competition is not ending anytime soon. Building that clientele base is never…